When I say photographers and using your words, it may come out as an odd combination of terms. It is a well-known fact that photography in itself is a way of expressing oneself. So why would a photographer need to resort to words?
The other fact we all know about is the intense competition in the business markets. If you want to establish a photography business that grows, you need innovation. And using your words to tell your story is the innovation presently.
There is no doubt that you may have the skills and access to the best cameras and resources in the market. But hundreds of other photographers can say the same.
So what makes you different?
It’s your story that will set you apart. And yes, you can tell your story through the images you capture, but words can add a new side to your visual tale. It makes you engaging with your target audience and clarifies what you are trying to portray through your images.
Musician Amanda Palmer is a good example. Although Amanda is not a photographer, she too is a creative that required clarity and direction within her words. The story she chose use, gave herself an avenue to tell why she was an artist to be taken seriously.
In an attempt to kick off her music album from the ground up on her own, she needed money and lots of it. The band was doing well until they required funds to finish producing. Having left an expensive label behind, they looked at the fund raising platform ‘Kickstarter’ to help. In a month’s time, she had raised $1.2 million through simple words like, ‘This is the future of music’ and ‘ I love you’. – Amanda’s Ted talk
Why Tell Stories?
Stories have been a connection tool for humans for decades. We know about the people before us because we know their stories. So why can’t businesses do the same?
Content has become the basic tool for marketing. However, we should be self-publishing content that is above all else meaningful. Clients will buy into your ideas though your choice of vocabulary. Customers are not just looking for buying products or services; they look for conversations, narratives of the “how”.
Social media has allowed customers to become more opinionated and expressive about what they want. This is the perfect opportunity for business owners to converse with them and identify their demands.
As a photographer, you will make your audience more curious about your work if you tell your story. The audience does not just need generic content; they want vivid, meaningful words that they can relate to. And what better way to do this than tell stories.
“Speak of the adventure not just the final destination”
There is an undeniable power in a good story. Imagine if you can win hearts of the people through your words, that story will become the one associated with your brand; ultimately adding to your brand awareness. There are so many examples of historical brand stories. Consider Levis. Could you become one of these legendary leaders of industry?
Next time you capture a photograph, voice the story behind it. The words you tell will make the story within your image that much stronger. Perhaps, your audience needs that extra push to appreciate your work, a connection to the mind behind the image. – Your story could be that?